Oh yeah, setting the mood is everything—it’s what gets clients to connect. I’ve learned a lot from Genense Studio https://www.genense.com/ , especially how they use light, composition, and subtle detail in their 3D architectural visualization and rendering work. It’s not just about where you place the sofa—it’s how the morning light spills across it, or the warmth of the materials you choose. When you treat CGI like a storytelling tool, the mood comes naturally, and the space feels alive instead of staged.